The B2B buying process can be lengthy and complex, with multiple decision-makers and stakeholder groups involved. This can lead to long sales cycles and a lower win percentage for businesses. However, by understanding and catering to the needs of the buyer throughout the journey, B2B marketers can decrease sales cycle times and increase the chances

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no longer exists, as well as other facts about modern-day B2B marketing. We go over just how the acquiring trip is currently completely fragmented and the manner in which community building can help marketers take back control of the exploratio

In this compelling episode on the B2B eCommerce Podcast I shared my thinking of why the Sales Funnel no longer exists, and also various other truths regarding modern-day B2B advertising and marketing. We go over just how the buying journey is now completely fragmented as well as the way that neighborhood structure can aid online marketers retake co